About Us

The Brand

GENES – Lecoanet Hemant is a Brand of Lecoanet Hemant:  thought and engineered entirely in India for India, it is a lifestyle collection of garments and accessories for the young at heart and happy to be International Indian. It is a modern alternative to contemporary dressing in India. GENES – Lecoanet Hemant offers clients affordable luxury and inspires them to achieve cultural individuality in a globalized world. 

The products are divided into 3 main categories: Menswear, Womenswear, and Accessories.  These categories are further focused into Play, Work, and Leisure lines achieving broad coverage of our customers lifestyle needs. GENES – Lecoanet Hemant seamlessly blends craftsmanship with high technology in design as well as in fit and make. From technical fabrics to soft supple natural fabrics, from finely printed to expertly embroidered and textured surfaces, from masterful tailoring to products that drape beautifully on the body, GENES – Lecoanet Hemant will present a comprehensive collection every season.

GENES – Lecoanet Hemant is a brand developed by Lecoanet Hemant and is entirely created, developed and manufactured by Lecoanet Hemant in Gurgaon India in separate procedures and workshops under the strict supervision of the designers and their collaborators. 

The Company

Lecoanet Hemant is a corporate fashion house. Functioning under the brand-name Lecoanet Hemant this trademark covers all fashion articles and accessories for men and for women. The work under this brand used to be mainly Haute Couture from 1984 - 2000; a Prèt-à-Porter de Luxe line that continues the legacy was added in the mid-nineties and continues to this day.

LEGACY

History

Didier's father was one of a select group who measured each centimeter of France in the 1960s, a profession that does not exist anymore.  Young Didier would not have guessed that his whole life would involve measuring as well - after Art and Advertising School, he ascended to a pinnacle of France's National Heritage: Haute Couture.

For Hemant it was a more direct path to Haute Couture.  Must have been in the genes several ancestors on both sides of his family had been attracted to textiles. He first went to Germany and then settled down in France.

They met at les école de la chambre syndicale de la couture Parisienne in Paris and immediately launched their career as Lecoanet Hemant. First as a freelance design duo, then with a store on world-famous faubourg Saint-Honoré, they evolved into a full-fledged Couture House accepted by the Ministry of Industry in the early 1980s. 

By the turn of the year 2000 they were excited by growth in India and set up a high-tech factory in Gurgaon. 

This is the birthplace of GENES – Lecoanet Hemant.