GENES – Lecoanet Hemant is a Brand of Lecoanet Hemant: thought and engineered entirely in India for India, it is a lifestyle collection of garments and accessories for the young at heart and happy to be International Indian. It is a modern alternative to contemporary dressing in India. GENES – Lecoanet Hemant offers clients affordable luxury and inspires them to achieve cultural individuality in a globalized world.
The products are divided into 3 main categories: Menswear, Womenswear, and Accessories. These categories are further focused into Play, Work, and Leisure lines achieving broad coverage of our customers lifestyle needs. GENES – Lecoanet Hemant seamlessly blends craftsmanship with high technology in design as well as in fit and make. From technical fabrics to soft supple natural fabrics, from finely printed to expertly embroidered and textured surfaces, from masterful tailoring to products that drape beautifully on the body, GENES – Lecoanet Hemant will present a comprehensive collection every season.
Lecoanet Hemant is a corporate fashion house. Functioning under the brand-name Lecoanet Hemant this trademark covers all fashion articles and accessories for men and for women. The work under this brand used to be mainly Haute Couture from 1984 - 2000; a Prèt-à-Porter de Luxe line that continues the legacy was added in the mid-nineties and continues to this day.
Didier's father was one of a select group who measured each centimeter of France in the 1960s, a profession that does not exist anymore. Young Didier would not have guessed that his whole life would involve measuring as well - after Art and Advertising School, he ascended to a pinnacle of France's National Heritage: Haute Couture.
By the turn of the year 2000 they were excited by growth in India and set up a high-tech factory in Gurgaon.
This is the birthplace of GENES – Lecoanet Hemant.